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E-Commerce Postage and Packaging: A Beginner’s Guide

If you have worked hard to set up an e-commerce business, tweaking your website and writing your blog, you don’t want to let it all slide once your products slip out of your grasp. The reality is that shipping really can be the difference between business success and failure, meaning that it is essential that you consider every aspect of the process, from the courier you choose to the way you package your items.


Packaging Choices

Packaging for safe transit is a major consideration, as is the need to consider the financial implications of the products and services that you choose. You need to consider budgetary factors when it comes to the packaging itself – hugely expensive packaging will not be viable for low-cost products, for example – and the necessity to keep packages as light and small as possible.

All of this needs to be achieved whilst still ensuring that your products reach their destinations in perfect order and are delivered by an effective courier who will not damage your business’s reputation.

Shipping Options for Customers

You will need to decide what shipping options you are going to offer your customers. You may choose to offer free shipping as a means of minimising shopping-basket abandonment, although you will ultimately have to cover these costs, or give customers the choice of spending over a certain amount to gain their free-shipping ‘bonus’.

Other options include charging the exact rates of the carrier you choose to use, based on the size or weight of each individual item, compartmentalising packaging sizes to simplify the system or just charging a single flat rate regardless of the size of the product. The latter can be a particularly good option for your business if most of the items you ship are of a similar size.

Other Factors to Consider

There are many other factors you may need to consider in order to ensure that your shipping and fulfilment services work for both your business and your customers. These will largely depend on the type of products you ship and where you send them to.

You will need to think about customer and personal preferences when it comes to insurance and tracking information, as well as any regulations that must be complied with in relation to what you are shipping.

You may also want to think about the potential your packaging has to act as a marketing tool for your business. Bespoke packaging design, for example, can allow your products to advertise your business or build your brand with the minimum amount of effort on your part.

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